ELOT 1435 establishes the requirements to be met by providers of communications services, to ensure competence in managing the advertising of Government and the wider public sector in the print and electronic media. ELOT 1435 applies to all providers of communication services, ie companies engaged in the organization, preparation and communication to the public of goods or services provided by public bodies and the wider public sector and the projection their activities. The new model focuses on guaranteeing the Administrative Sufficiency of the firms and the quality assurance concerning the projection of the Public and the wider public sector, through printed and electronic media.That means the model can be used for certifying:

• Advertising Agencies (Advertising Agencies)
• Companies planning and buying media time and space (Media Specialists)
• Companies Public Relations (Public Relations)
• Companies sales promotion and direct marketing (One to One Marketing)
• Companies create a brand (Branding and Design)